Why Do I charge so much for a DevaCut?

A DevaCut is a different service than a classic wet haircut.  I use shears specifically designed for dry cutting the hair.  I have invested over ten thousand dollars into my shears, which require regular, costly sharpening services.  A variety of blades contribute different functions that add to the anatomy of my DevaCuts. 

I have advanced my technique and skills through continued training and a myriad of experience on the salon floor.  In this way, I have developed intuitive knowledge of where the curl will lay after it has been cut. 

My curly hair clients need way more product application, attention, education and time allocated for service.  I price based on time spent, which is nearly twice as long as time spent on straight/smooth hair-cuts and styles.  I do offer a lower-priced refresh service—a DevaCut with no wash, blow-dry or set, which is comparable to my classic style, wet hair-cut rate.